Successful product launches start with understanding your customer and end-user needs, then having the flexibility to design your packaging, graphics, and distribution around them.

From flip cap to flat cap, and ribbed to smooth, know the pros and cons of different opening systems.

Do you want curvatures and patterns in your seal? Do you require expiration dating? Make sure your tube design fits your needs, not your contract packager’s needs.

If you’re considering custom tube properties — which most brands are — make sure that your contract packaging supplier has access to the proper materials, tube sizes, and types of caps, along with lead time structures.

Product viscosity and tube orifice must work seamlessly together to please the customer and give your brand the customer experience it deserves.

Depending upon your product and end-user requirements, you may or may not require a seal. Know the ins and outs, and proper applications, of seal implementation.