Customize your bottle shape, size, and material to how your end-user will handle the product. Will it sit on a shelf? Will it have a flip cap or pump? Does it need child protection?

Do you understand the ins and outs (and pros and cons) of sprays, pumps, flip caps, open-orifice bottles, misters, and foamers?

Depending upon your bottle filling contract packaging product and end-user requirements, you may or may not require a seal. Know the ins and outs, and proper applications, of seal implementation.

There are many ways to present your brand: front labels, back labels, wraparound labels, booklet labels, even screen printing and shrink sleeves. Find the one that’s right for you.

Is a glass jar or vial packaging a better delivery mechanism for your brand? And how about glass bottles vs. plastic bottles? Know what each option can do for you, keeping in mind the importance of compatibility between your product and the container.